Where Does Your Business Come From?

The main goal of business is to increase the sales of your product or service. In great economies it should be easy to get business. But during economic down turns, people are still buying your products and services, there are just less of them. How do you drive business? There are many different ways to do that. There is advertising in media, internet advertising, direct mailing, networking, cold calling, newsletters, ect. Networking has been very successful for me, but not nearly as successful as direct mailers to niche markets. Are there different strategies that work for one industry, which would or wouldn't work in another industry? For instance, we have always stayed away from the Yellow Pages. We figure if they're calling us from the yellow pages, they got turned away from a lot of agencies before they reached "W".

So what networking groups really work for you?

What media advertising really works?

Have you tried internet advertising, and what was your experience?

Do you do mailers, and if so how?

Do you cold call, or go door to door?