Wednesday, May 7, 2008

Mass Email = Massive Mistake

Be careful with mass emails. I tried to avoid them at all costs. If you are sending out a newsletter it is fine to send it to a distribution list, but if you're trying to really reach out to people it just looks impersonal.

If you are going to send out a mass mailing, use a distribution list so your contacts names are hidden, or put the addresses under BCC. This isn't necessary for sending emails to a particular group. But, if you are sending a newsletter, or an update to a group that could consist of BNI, Chamber, and your office, it could make some people angry.

So just remember: 1. Respect everyone's privacy in group emails. 2. Don't send group emails.